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Gambling ads are currently monitored by ASA under the CAP 16.1 code. Just this week, Midnite received its third ASA ruling. The operator was told to remove a TikTok advertisement that featured a young-looking character. 

The report singled out several marketing tactics which had been flagged as particuarly concerning.

The first was direct marketing (emails, texts, push notifications). Citing randomised studies, the committee noted that limiting direct marketing resulted in reduced betting and fewer short-term harms. 

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I believe that the industry needs more outside voices. People who come in and look at problems from a different perspective, and who are not constantly worrying about past mistakes.

Technology, especially AI, is impacting all industries, and the more we can learn from one another, the better.

So, in many ways, this is a call-out to the outsiders and to those within the industry who want to shake things up. Ask questions, challenge assumptions and don’t be afraid of ignoring conventional wisdom. By doing all of these things, I’ve found a place that has welcomed me and that champions inclusion.

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Evolution then commissioned Spectrum Gaming Group to produce a report on its actions and the validity of the Black Cube report. Produced in 2022, the report has long been subject to confidentiality despite Evolution claiming the report exonerated the company.

Playtech on Wednesday published a statement highlighting what it claimed were compliance failures at Evolution, written into the Spectrum report.

Within the report, Spectrum alleged “concerns around the availability of Evolution’s games in certain prohibited markets, the regulatory implications of its practices, and the lack of proactive monitoring of its customers”.